Every review on Heard is a real customer speaking in their own voice. Voice-verified — we confirm each review is from a real person at a real location.
The Digital Markets, Competition and Consumers Act. Royal Assent May 2024. Enforcement live since April 2025.
For you: If a review on your profile is fake, commissioned, bought, or from someone who never visited, your business is legally responsible — regardless of whether you knew. The duty to prevent fake reviews sits with the business, not the platform. Heard gives you proof that every review on your profile is genuine.
In March 2026 the CMA opened formal investigations into five businesses — including Just Eat, AutoTrader, and Pasta Evangelists — for suppressing negative reviews, inflating star ratings, and offering undisclosed incentives for 5-star reviews. Direct fines. No court required.
For you: If household names are under investigation, independent operators are not exempt. A complaint from a competitor, a disgruntled customer, or a mystery shopper is enough to trigger a review. CMA announcement, 27 March 2026 →
The maximum penalty is the greater of £300,000 or 10% of your annual global turnover.
What you'd actually pay:
This applies to businesses of all sizes — including independent cafés, salons, and sole traders. Calculate your exact exposure →
Your customer records a short voice review on their phone. We prove it's real: one voice, one place, one moment in time. Then we publish it with a compliance-grade audit trail.
Honestly, the staff were just lovely from the moment we walked in. They got us a high chair without being asked, sorted out a smaller portion for our toddler… and the food was genuinely brilliant. My partner had the lamb, I had the gnocchi — both spot on. Just felt like a proper neighbourhood place that actually wants you there. We'll definitely be back.
QR code at the counter, a post-visit text, or a link on your receipt. Nothing to install — for you or your customer.
Your customer taps the link and records a 30-second voice note on their phone. No app download. No account needed.
Heard confirms it's a real person at a real location. The review goes live on your profile with a full compliance audit trail.
The Heard map is a public, voice-first directory. Nearby customers find your profile, play real voice reviews from previous customers, and walk in knowing what to expect. Every voice-verified business gets a profile.
Your map profile: free, always.
Sample street · 7 voice-verified businesses · 43 voice reviews this month · 2 compliance badges · discoverable by every customer within walking distance
Your Heard Trust Score, a weekly brief written from what customers actually said, and where you stand against nearby businesses. Problems get flagged before they become habits.
Free during pilot. No credit card.
Your Heard profile — free, always.
After the pilot, plans start from £49/month. No surprises — see full pricing.
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